Unique Value Proposition (UVP): An ultra-premium, botanical-infused cleansing bar collection designed to elevate the daily wash routine into a high-end, holistic spa experience.
Target Audience (TA): Affluent wellness enthusiasts, luxury beauty consumers, and shoppers seeking elevated, high-ticket gifting options.
Pricing Strategy: Prestige Pricing (Retailing at 264,000 KRW, this price point intentionally anchors the product as a premium, exclusive luxury item).
Merchandising & Packaging: Features high-end Visual Merchandising (VM) with botanical-themed, highly aesthetic packaging. It is designed to be highly "giftable" and shelf-ready for luxury boutiques.
Acu-Point Premium Cleansing Soap
$200.00Price
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